A Restaurant Sign So Famous the Texas Governor Got Involved. El Arroyo’s Playbook for Building a Brand

Ellis Winstanley, co-owner of Austin’s El Arroyo and CEO of Axial Shift, turned a quirky restaurant sign into a cultural phenomenon while also building software to solve operators’ biggest headaches.  Listen now to learn about turning a restaurant sign into a media brand, pulling off a statewide April Fool’s prank, and building tech that helps operators stay focused on hospitality. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices