A Return to 90's Minimalism

Following our last episode on JFK Jr. and Carolyn Bessette (Love Story still doing what it does), we slip into the emotional undercurrent of the 90s—the last decade before life became a brand. Before identities turned hyper-performative, before taste flattened into a global aesthetic masquerading as individuality. What we’re calling a “return” might actually be something quieter: a collective pause. Digital fatigue dressed up as nostalgia.From the quiet sameness of specialty coffee to the sudden reverence for places that still feel accidentally themselves, we sit with the paradox. Craving something more genuine, less rehearsed, less endlessly repeated… in a world engineered for curation. So—do we want the 90s back, or just a different way of wanting altogether?