A Revenue-Centric Approach to Firm Strategy

Episode 4 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "A Revenue-Centric Approach to Firm Strategy" was published on October 23, 2023 and runs 27 minutes.

October 23, 2023 ·27m · Breaking BizDev

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Summary

"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts. There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts: In the previous period/year, where did the revenue come from?Right now, what is the p...

Episode Description

"Strategic planning" is an oxymoron. Strategy and planning are two different things. In this episode, Mark and John beat this topic up, differentiate between strategy/planning, and offer a revenue-centric lens with which to help with both your strategy and planning efforts.

There are three lenses to look at revenue in order to help define your firm strategy, and ultimately your planning efforts:

In the previous period/year, where did the revenue come from?
Right now, what is the potential revenue in the pipeline?
In the next period/year, where do we want the revenue to come from?

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

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