A road to creative ownership in Birmingham with Natalie Adele Yesufu Edwards, Founder CEO at Transition Stage Company

The power of intellectual property and brand-building when producing film, factual entertainment and script-writing competitions.Natalie Edward-Yesufu is a multi-award-winning producer, creative leader, and CEO of Transition Stage Company, known for her bold approach to storytelling. A classically trained actor with a Master’s from Birmingham Royal Conservatoire, she has appeared in BBC productions and produced over 50 new plays and three films, securing international funding across the UK and USA. She is also the founder of Enter.Stage.Write and StoryTown – Ideas You Own, two platforms that merge storytelling, entrepreneurship, and intellectual property, drawing hundreds of creatives and industry leaders each year.Natalie earned her a Duke of Edinburgh TV Inclusion Award nomination in partnership with Disney, and she has collaborated with the BBC, BFI, Channel 4, and BAFTA-winning producers to elevate new and underrepresented talent. In 2024, after having her first child, she launched ELVÉ—a lifestyle and events company offering curated wellness, education, and community experiences for expats and modern families.We talk about…Natalie’s early career in New York, cultivating confidence and ambitionHow and why she founded her production and entertainment company in Birmingham, UKHer early experiences pitching her business ideasThe importance of personal branding and how Natalie built her profileThe challenges around production and funding in BirminghamThe importance of managing money and the business side of the creative industryThe importance of creatives understanding what intellectual property is and how to protect itThe challenges and opportunities in the broadcast and film industriesThe impact of winning awards on Natalie’s personal and business brandsThe importance of building and owning your own creative platformsNatalie’s socials:Instagram: https://www.instagram.com/natyesufu/#Transition Stage Company website: https://transitionstagecompany.com/Transition Stage Company Instagram: https://www.instagram.com/transitionstagecompany_/ELVÉ Events Instagram: https://www.instagram.com/experience_elve/LinkedIn: https://www.linkedin.com/in/her-she-natalie-adele-edward-yesufu-98694469Mwenya’s socials:https://www.mwenyakawesha.com/ https://www.instagram.com/mwenyakawesha/ https://www.instagram.com/theroadofstars/?igsh=c3g2YXhrdzU5am4y&utm_source=qr#Disclaimer: All views are my own and all my guests' views are their own. There is no product placement in this episode.