A Scented Revolution | Camila Tomas

This interview features Camila Tomas Verdaguer, an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her transition to leading an open innovation project at Puig, focusing on revolutionary developments like Airparfum and WikiParfum. These technologies aim to enhance the fragrance shopping experience by allowing unlimited scent trials without sensory saturation and offering a visual language to understand better and personalize scents. Camila highlights the importance of addressing consumer pain points, the role of uncertainty in innovation, and the potential for widespread industry and societal benefits, including applications in health diagnostics and sustainability.In this Episode:00:00 Introduction 01:13 Camila's Journey 02:29 The Shift to Open Innovation 04:19 Challenges and Insights in Fragrance Development 08:21 Air Purfume and Wikiparfarm Projects 12:43 Understanding Consumer Preferences 16:35 Technological Innovations in Fragrances 30:03 Future Vision and Personalization 37:15 Exploring Broader ApplicationsOpen Innovation ProjectsWikiparfumAir Parfum This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe