A ‘Secret’ Interview(!) with Smile Direct Club – PDP115

This was the most difficult interview I ever recorded for Protrusive Dental Podcast. I was approached by a representative from Smile Direct Club to appear on the podcast. I had mixed feelings but knew this was an opportunity to ask some good questions and gain an insight into how this active and significant stakeholder in clear aligner therapy (whether we like it or not) operates. https://youtu.be/6Sjwr52_EkM Video to this episode has not been made public and only those with a link can watch it – OR on the Protrusive APP releasing for general sale next weekProtrusive Dental Pearl: In terms of efficiency in doing your IPR, be sure to plan your IPR and your ClinCheck so that a lot of the IPR happens in one go when the contact is more aligned.  https://youtu.be/x6K2o9tS0GU The highlight of this episode:10:13 Current market trends for clear aligners12:59 Animosity Between Smile Direct Club and Dentists17:19 Patients that are suitable for Smile Direct Club19:33 Smile Direct Club’s Workflow/Patient Concern30:32 Patient Education about Direct Smile Club33:44 SDC’s ‘Lifetime’ Aligners?37:11 SDC’s Night Time Aligners?!43:20 SDC’s pop up shop within Dental Practice46:55 Dental Boards vs Smile Direct Club53:16 Patient Support Network?If you enjoyed this episode, you will also like GDP Alignment vs Specialist Orthodontics