A Shift in Consciousness

Kendra talks with Amber Makupson (@AmberMakupson) about growing up in a small suburban town in Cleveland, OH with her dad and aunt. It was her aunt’s teachings about the importance of proper hair care as part of a wellness ritual that inspired Amber’s passion and formal education in aesthetics. After spending years making and selling her own botanical treatments and getting re-inspired by the lack of clean products for her own child, Amber took the leap and rebranded in March 2020 as Meraki (@Merakiorganics_ ). She remained true to her mission by offering a collection of high performing products that include gems and crystals--a holistic approach to spirituality and empowering women and girls. Amber talks about the organic connections that shaped Meraki and led the brand to the retail space. Tips for Founders interested in retail:✔️ Preparation is important, give yourself enough time to have everything together.✔️ Regarding manufacturing: Find the right partnership.✔️ Know where you sit on the shelf.See omnystudio.com/listener for privacy information.