A Shiti Story: $1mm/yr Rebranding Coolers

“We had no idea writing the word “SHITI” on a napkin and taping it to an old cooler would have such a following behind it”In 2016, Trevor and Austin Zacny founded SHITI® Coolers with a basic mission: To keep using that same damn Coleman with the rusted lid and squeaky hinges in hope there were more people out there just like them. A simple SHITI sticker was enough to represent the lifestyle they had been living for years.This is the journey of a brand that started wiuth $400 in parody stickers back in 2016 and by 2019 had grown into a seven-figure lifestyle brand.Show LinksSHITI Coolers - (Use code UNOFFICIAL10 for 10% off.)App: BACK IN STOCKBackpack Cooler@shiti_coolersNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave an honest review on iTunes. Your ratings & reviews help, and I read each one.Subscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleTake a ride with Kurt on YouTubeApply to work with Kurt to grow your store.SponsorsTry Bold Product Upsell free for 90 daysSave 20% on Turbo, a blazing fast Shopify themeImprove your shop’s search engine ranking with Venntov SEO Meta ManagerOutsource your Shopify customer service with Simplr