A Shopper's Journey episode artwork

EPISODE · Sep 13, 2012 · 2 MIN

A Shopper's Journey

from Baylor University Business Review · host CJ Jackson

An explanation of omni-channel retailing – a more integrative marketing strategy companies are seeking out to capture consumers’ business, resulting in a more seamless experience from the customer’s perspective.

Episode metadata supplied by the publisher feed · Published Sep 13, 2012

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A Shopper's Journey

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