EPISODE · Jun 4, 2015
A Short History of Bourbon
from Modern Notion · host Emma Morgenstern
On this hour of Modern Notion Daily, we’re talking with Reid Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey (Viking, May 2015). The history of bourbon collides with major events in America’s past, from the Whiskey Rebellion to Prohibition. And even modern-day bourbon marketing makes ample use of America’s history of…
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On this hour of Modern Notion Daily, were talking with Reid Mitenbuler, author of Bourbon Empire: The Past and Future of Americas Whiskey (Viking, May 2015). The history of bourbon collides with major events in Americas past, from the Whiskey Rebellion to Prohibition. And even modern-day bourbon marketing makes ample use of Americas history of frontiersmen and the Wild West—with varying degrees of veracity. Music this hour: “Elle va au Japon” by Nic Bommarito, from the album A Quiet Age “Soldiertype (militarised)” by Ketsa, from the album What’s Without’s Within
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A Short History of Bourbon
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