A Slam Dunk! My 1:1 With Dustin Godsey, CMO, Milwaukee Bucks

from The CMO Whisperer · host Steve Olenski

My guest this week is Dustin Godsey, the Chief Sales and Marketing Officer for the Milwaukee Bucks of the NBA. We covered a lot of ground in this conversation, including AI in sports teams and Dustin being the first marketing hire for the Bucks, but I was specifically interested in how a CMO of a sports team market a team when they're not doing so well in the standings?

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This episode was published on March 1, 2024.

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