A Slice Of... Sainsbury's Beef Mince Packaging (#2)

Branding & packaging design for Sainsbury's mince beef & the issues faced by FMCG brands with appetite appeal. Creating appetite appeal on food packaging design is incredibly important. If it doesn’t look tasty, then consumers won’t buy it. So in this podcast, we look at the rather bizarre new packaging design for Sainsbury’s, beef mince. Thanks to Joe Puttick and the other contributors for their thoughts!  (All opinions are their own) I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below so please feel free to connect: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk