A Slice of..... Trailer.

We spend a huge portion of our lives shopping in supermarkets for products. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice!! So what is it that makes us pick up the products and part with our hard earned cash? I’m Al, owner and creative director of Slice Design, a branding and Packaging Design agency based in the UK. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or doesn’t. What makes you desire them, or even hate them? And importantly what makes us put them in our basket!