A Slice Of... Why is it important to establish a brand, rather than solely focusing on aesthetically pleasing packaging (No. 40)

Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience. A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.You can find our contact details below:Alan Gilbody on Linkedin:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour