A Smarter Approach to Business Development for Architects | EP685

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard sits down with TJ Lyons to explore a side of practice growth that many architects find unclear or uncomfortable. Instead of relying on presentations or personality, TJ shares a more focused way to approach business development—one built on clarity, intent, and better conversations. They unpack what really happens in client meetings, why so many firms sound the same without realizing it, and how a small shift in approach can change who you attract. The discussion also touches on a deeper issue inside the profession: why selling feels difficult, and how that mindset shapes results. If you have ever left a meeting unsure what happened, felt stuck competing on fees, or questioned how to reach better clients, this episode offers a fresh perspective worth hearing. Why the way architects open conversations can quietly shape the outcome The subtle difference that makes some firms stand out—without saying more What effective business development feels like when it's done right To learn more about TJ, visit his website: http://www.cubedbd.com