A SNEAKER CULTURE ICON: ÜBER DIE HISTORIE VON ADIDAS EQT W/ MARC LEUSCHNER (OVERKILL) | BCC PODCAST

from BCC PODCAST · host STUDIO HIGHFIVESANDSTAGEDIVES

Ende der 80er Jahre befand sich adidas in einer Krise; Nike war, u. a. durch und mit Michael Jordan an ihnen vorbeigezogen. Die Rettung sollten drei Buchstaben sein: EQT - „Das Beste von adidas“! Gemeinsam mit EQT Sammler & Overkill CEO Marc Leuschner sprechen wir über die Historie, die Wichtigkeit, und den Status Quo, seine Sammelleidenschaft - und natürlich über adidas EQT 2025 und den exklusiven Release in Berlin! Shownotes: 00:00 Intro & Giveaway / 03:33 Die Historie von adidas EQT / 18:20 Sammelleidenschaft / 24:30 EQT Culture / 26:18 EQT Knowledge / 30:58 EQT im Jahr 2025 / 49:11 Alleinstellungsmerkmal der Fashion Stores / 51:31 adidas auf der Erfolgsspur? / 57:49 Wie wichtig sind Testimonials für Hype? / 1:04:30 Die Zukunft von adidas / 1:08:33 Giveaway & Outro Advertorial Partner der Episode: [adidas](https://www.adidas.de) Giveaway Partner der Episode: [Overkill](https://www.overkillshop.com) Mehr unter: https://bccmagazine.substack.com

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This episode was published on April 27, 2025.

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