A Social Critique of Fine Wine - In conversation with Pr Beverley Skeggs

Today with Pr Beverly Skeggs, one of the foremost feminist sociologists in the world, we explore the links between sociology, marketing and Fine Wine and dive deep into behavioural science. Building on Pierre Bourdieu’s concept of Cultural Capital and distinction, we re-visit the concept of personal taste and how culture (including food and wine) can be seen as a device to classify people while wondering if our inner distinction of “Fine Wine” is used to classify and cast out not only a category of products, but a category of individuals, going back to the genesis of "Us and them". Far from being abstract, this interview casts a different light on some of the Fine Wine ecosystem’s oldest battles and answers some key questions on Fine Wine language, symbolic and its struggle to break cultural codes.