A Social Influence View of the Internationalization of Cultural Products

Why do some films find success globally while others fizzle out? This podcast dives into the hidden power of social influence such as how critics, stars, and even press freedom can make or break a movie’s international success, discussing a recent article that studies how cultural industries expand internationally.   Citation: Huang, X., Fan, D. & Soo, C. (2025). A social influence view of the internationalization of cultural products. Journal of International Business Studies. https://doi.org/10.1057/s41267-025-00797-9