'A Special Set of Skills': How Vigilante is Breaking the PR Mold

In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this episode, they discuss how Melissa founded Vigilante PR after her former agency went under due to questionable management. Now, Vigilante is breaking the mold through creativity, authenticity, and harnessing the power of true crime podcasts. Key Takeaways:- The agency has worked on true crime stories to help families seek justice- Thought leadership should be educational, not promotional- How a surprise career turn inspired Melissa to create VigilanteEpisode Timeline:1:30 How Vigilante is using PR to bring justice for Megan Trussell4:10 How Vigilante got involved in the Trussell case5:30 How a shocking career turn inspired Melissa to create Vigilante8:00 Forging a new path for PR9:30 Why are a lot of agencies stuck in their ways?11:15 Why senior-level PR people need to be involved on every level13:30 Melissa's favorite campaigns15:30 New ways of approaching journalists17:15 How does Vigilante defy the odds19:45 The band Melissa has seen over 400 times22:30 Melissa's thought leadership philosophyThis episode’s guest:• Melissa Christensen on LinkedIn• Vigilante PR on LinkedIn• Email: [email protected]• PR UnpluggedSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.