A Starbucks Brasil está numa nova era

from Negócio e Franquia · host Rodrigo Campelo

A Starbucks, uma das maiores cadeias de cafeteria do mundo, enfrentou um período desafiador no Brasil. A Soul Rock Capital, operador anterior de a marca por aqui, entrou com um processo de reorganização após solicitar proteção contra a falência. Com o fechamento de pelo menos 45 lojas, a Starbucks Brasil buscou um novo recomeço. A reviravolta veio com a Zamp, operadora do Burger King no Brasil, que adquiriu as operações da Starbucks por 120 milhões de reais. Essa movimentação estratégica marca a maior expansão internacional da Zamp e promete revitalizar a sua presença no mercado brasileiro. Paralelamente a isso, a Starbucks anunciou uma nova estrutura de liderança global, com Laxman e Narashman.

Episode metadata supplied by the publisher feed · Published Jun 27, 2024

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A Starbucks Brasil está numa nova era

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