A strategist talks with Byron Sharp - On Strategy Showcas...

What this episode covers

Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white world, so no apologies to those who live in the gray.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 47 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 25, 2023.

What is this episode about?

Byron is the author of How Brands Grow and Director of The Ehrenberg-Bass Institute for Marketing Sciences. Some refer to him as the dark lord of effectiveness. He’s blunt and unapologetic. And I like that about him. He lives in a black and white...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.