A Strategy for Success with Prof. Nirmalya Kumar

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking. In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach. Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success. Connect with Nirmalya Kumar: nirmalyakumar.com  - website @ProfKumar - Twitter  Google Scholar Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.