A Super of 1 Is a Super of 9 by Category Pirates, Eddie Yoon, Christopher Lochhead, Nicolas Cole

https://thebookvoice.com/podcasts/2/audible/98327 to listen full audiobooks. Title: A Super of 1 Is a Super of 9 Author: Category Pirates, Eddie Yoon, Christopher Lochhead, Nicolas Cole Narrator: Jason DeFillippo Format: mp3 Length: 55 mins Release date: 01-11-23 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.