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A tale of two underwear brands

Episode 46 of the Didn't See It Coming with Marc Stoiber podcast, hosted by Marc Stoiber, titled "A tale of two underwear brands" was published on November 20, 2018 and runs 19 minutes.

November 20, 2018 ·19m · Didn't See It Coming with Marc Stoiber

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Episode Description

Today in the NY Times, Third Love CEO Heidi Zak posted a full page ad bemoaning the regressive thinking of Victoria's Secret CMO Ed Razek. 

The ad seemed to encapsulate the plight of so many brands that were having trouble adapting in today's rapidly morphing marketplace. 

Long story short - it seemed like a great reason to go on the air with CFAX's Mark Brennae and unpack the laundry, so to speak. Enjoy! 

If you like this interview, make sure to get my insights straight to your inbox by subscribing. 

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