A tale of two underwear brands

from Didn't See It Coming with Marc Stoiber · host Marc Stoiber

Today in the NY Times, Third Love CEO Heidi Zak posted a full page ad bemoaning the regressive thinking of Victoria's Secret CMO Ed Razek. The ad seemed to encapsulate the plight of so many brands that were having trouble adapting in today's rapidly morphing marketplace. Long story short - it seemed like a great reason to go on the air with CFAX's Mark Brennae and unpack the laundry, so to speak. Enjoy! If you like this interview, make sure to get my insights straight to your inbox by subscribing. And don't forget to download my new, free e-book Stop Busting Your Brand!

Episode metadata supplied by the publisher feed · Published Nov 20, 2018

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A tale of two underwear brands

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