A Top To Bottom Interview as Joe Welcomes Deana Alagna from Rok Buttom Designs

Welcome to Pride and Promotion a marketing podcast specifically tailored for the LGBTQ Community. Where you are a business owner, community organizer, volunteer, or just like to help get the word out about people, places and things in our LGBTQ space, this podcast will help you learn tactics or meet people that are getting it done. Deana, the CEO of Rock Bottom's Clothing Alliance, shares her journey of starting her own fashion line and the inspiration behind it. She discusses the importance of guerrilla marketing and print advertising in promoting her brand. The conversation also touches on the evolution of social media and its impact on marketing strategies. Deana emphasizes the empowerment and confidence that her clothing line brings to individuals. The collaboration between Deana and her social media marketer is highlighted, as well as the importance of staying true to the brand's vision. The conversation concludes with a discussion on the inspiration Deana draws from her travels and how it influences her content creation. The conversation explores the importance of authenticity and storytelling in content creation, specifically for social media platforms like Instagram. Deana, the founder of Rock Bottoms, emphasizes the need for real and relatable content that resonates with her target audience. She wants her brand to be authentic and not watered down to appeal to the masses. Deana also discusses the evolution of her brand and the future plans, including opening a concept store and working with influencers. The conversation concludes with a discussion on the power of targeted content and the importance of staying true to your brand. Host Joe Federico has been doing marketing and specifically social media marketing for over 10 years after his previous life working in journalism and print media. His company J. Federico Marketing helps clients learn the art of using social media to their advantage as well offering services to automate the process for you. Be sure to check out the website at www.jfedericomarketing.com and tune in every week to the Pride and Promotion Podcast.