EPISODE · Nov 5, 2025 · 36 MIN
A tough love approach to financial planning with Lori Atwood / 48
from The Finance Girlies · host Emily Batdorf & Cassidy Horton
We're diving deep with Lori Atwood, founder of Fearless Finance, who's worked with 2,000+ clients and isn't afraid to tell it like it is. After 25+ years in finance, she's seen every money mistake in the book — and she's here to share the uncomfortable truths nobody talks about.In this episode, we explore why your biggest financial problem might not be your budget at all. We dig into "financial context" and why understanding it changes everything. Lori shares the truth about how financial advisors get paid, why wealthy people aren't flashy spenders, and what actually matters when building real wealth. This isn't typical financial advice — it's the human stuff nobody discusses.✨ Episode Highlights ✨[2:00] Lori's journey from Pell Grant kid to investment banker to financial advisor[7:00] What "financial context" actually means and why it changes everything[14:00] The uncomfortable truth about how financial advisors get paid[19:00] Why your unhappiness is sabotaging your finances[24:00] The wealth secret: what the richest people actually have in common[29:00] Why retirement (and owning your home) matters more than you think[33:00] The one thing you should do this week if you're feeling overwhelmed[36:00] How to know if you actually need a financial advisor✨ Resources ✨If you want to learn more about Fearless Finance or book a consultation, head to fearlessfinance.com or find them on social @fearlessfinance. And if you use the promo code "CASSIDYANDEMILY," you'll get $50 off your first hour. 💸📩 Get The Finance Girlies newsletter: https://www.thefinancegirlies.com/newsletter💻Visit The Finance Girlies website: https://www.thefinancegirlies.com/💖Email us your money questions: [email protected]📸Follow us on Instagram:https://www.instagram.com/thefinancegirlies/
What this episode covers
We're diving deep with Lori Atwood, founder of Fearless Finance, who's worked with 2,000+ clients and isn't afraid to tell it like it is. After 25+ years in finance, she's seen every money mistake in the book — and she's here to share the uncomfortable truths nobody talks about. In this episode, we explore why your biggest financial problem might not be your budget at all. We dig into "financial context" and why understanding it changes everything. Lori shares the truth about how financial ad...
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A tough love approach to financial planning with Lori Atwood / 48
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