A trail expert's guide to beginner hiking

Hiking is a a great way to see the world and get active, but there are real risks involved that require careful consideration and planning. So when Tourism Australia described the Western Arthurs Traverse in Tasmania as a great place to "boost your step count", it received some criticism for perhaps underselling the difficulty of the Grade 5 track. How do we strike the balance between promoting these pristine trails and ensuring people aren't going in unprepared?