A Tribute to Jon Skelly: After the Close—Building Merchant Relationships

In this heartfelt bonus episode, Justin honors his late co-host John Skelly with a personal story and a powerful conversation on how agents can turn sales into long-term relationships. The episode dives deep into what comes after the deal is closed—turning merchants into loyal partners, supporters, and referral machines. Justin shares practical, real-world strategies on: Why the first follow-up after install matters more than you think How to use early wins to ask for referrals (the right way) Building real relationships by becoming a customer of your customers Staying top-of-mind without being transactional The impact of treating every contact in the business with respect—because the bartender today might be your next business owner tomorrow It's a tribute, a masterclass, and a call to agents everywhere to lead with heart.