A Trip Around the MSL Insights Cycle

In this episode, Patrina Pellett and Richard Swank join Tom Caravela to explore the intricacies of the MSL insight cycle. They delve into the growth and insights course, highlighting common mistakes and the importance of training MSLs on inputting insights. The discussion covers the stages of the insight cycle, with a focus on competitive intelligence and the gathering stage. Patrina and Richard emphasize the significance of understanding your audience and effective mechanisms for sharing insights. The episode wraps up by debunking common myths about insights and includes a call to action for listeners.