A Two Word Solution for a $600 Billion Problem

EPISODE · Jul 14, 2025 · 13 MIN

A Two Word Solution for a $600 Billion Problem

from Maven Marketing with Brandon Welch · host Frank & Maven

Send us Fan MailA Two-Word Trick That Fixes 80% of Bad AdvertisingNielsen estimates 60% of ads fail to make an impact. We’ve found it’s closer to 80%. Why? Most ads talk about the company—not the customer.In this short but powerful episode, Brandon and Caleb reveal the “which means” trick—two words that instantly shift your message from features to benefits, from what you do to why it matters to your customer.Inside this episode:The two-word copywriting move that sellsWhy clarity beats creativitySimple tweaks that boost response instantlyIf you’re spending money on ads, copy, or content—this two-word trick could save you thousands and make you millions.Free Marketing Audit: MavenMarketingAudit.comMaven Method Training: MavenMethodTraining.comGet a copy of our Best-Selling Book, The Maven Marketer, here:https://a.co/d/1clpm8aOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

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A Two Word Solution for a $600 Billion Problem

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