A Unicorn in the Office: How to Find the Perfect Marketing Assistant | Ep. 59

Text me!We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. We also cover:- Clarifying roles and responsibilities- Specialization over generalization- Onboarding and SOPs- Hiring for the long term, not just the launch- Investing in skilled (vs. low cost) help- Capturing real-time feedback during launches- Post-launch debriefsEmily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!Check out Emily’s free guide to hiring a Virtual Assistant: https://emilyreaganpr.com/hireIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic