A Valentine's Day Treat: Wizard of Ads Founder Roy H. Williams on His Newest Venture

Although officially, the business spotlighted on this week's podcast is less than a week old, host Dean Rotbart says that given its lineage and the marketing genius supporting it, RomanticSpotsinAustin.com is a sure bet to be an entrepreneurial role model and a global success story. Two years in development, the online guidebook to amorous Austin, Texas, is the brainchild of Pennie Williams, brought from the drawing board to last week's rollout with an assist by her son Jake and her husband, none other than Roy H. Williams. Pennie has been nurturing love and romance for decades. She is responsible for launching Chapel Dulcinea — the world's first free wedding chapel — in 2005. Situated cliffside on the edge of an ancient walking trail overlooking the Texas Hill Country, the chapel hosts 1,100 ceremonies annually. RomanticSpotsinAustin offers searchable, unbiased descriptions of a cornucopia of places and activities — from famous landmarks to little-known hideaways, sweeping natural landscapes to rooftop lounges, crazy art and adventures to violins and candlelight. Listings on RomanticSpotsinAustin.com are free and selected for inclusion solely by the editorial team behind the digital guidebook. "Visitors to RomanticSpotsinAustin.com need only be guided by their mood of the moment, whether that means hiking the cliffs at sunset, sharing cocktails at a dark corner table, or touring any of Austin's outstanding museums," says Jake Williams, who serves as chief executive of the new venture. "The only essential ingredient, of course, is that you have the one you love by your side." Listen closely, as this week Roy not only explains the strategy behind RomanticSpotsinAustin, but he also shares some of the proven marketing techniques that have made him the most successful and admired ad writer in history. Photo: Jake Williams, CEO, Romantic Spots LLC Posted: February 13, 2023 Monday Morning Run Time: 43:05 Episode: 11.26