A VCs Take on Funding Announcements, with Nikki Parker, SVP Insight Partners

In this episode of SaaS Half Full, Lindsey Groepper chats with Nikki Parker, SVP at Insight Partners, about milestones throughout the scale-up journey and the role of a CMO throughout.  Insight Partners has invested in over 400 software companies and Nikki has seen the highs and lows of milestones and funding announcements. What is important to the VC vs. the portfolio CEO? What are the realistic expectations? Listen to hear Nikki's perspective on goal setting and leveraging marketing to reach business outcomes throughout the SaaS growth journey. Connect with Nikki Parker: https://www.linkedin.com/in/nikki-parker-68620828/ Learn more about Insight Partners: https://www.insightpartners.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/ Get your cocktail kit at www.shakerandspoon.com/halffull