A Verdade Sobre Virar Omnichannel no Brasil

from POWERCAST · host Bebel Rendeiro e Scheila Santos

Neste episódio, você vai entender os desafios e as estratégias por trás da jornada para se tornar uma marca verdadeiramente omnichannel no Brasil, um dos mercados mais complexos do mundo. Falamos sobre como a tecnologia vem moldando o novo varejo, a importância de entender as particularidades fiscais e tributárias de cada estado e como a pandemia acelerou uma transformação que já era inevitável: integrar físico, digital, logística e experiência do cliente em um único ecossistema. Álvaro Gutierrez, Country Manager do Grupo Oniverse, compartilha como essa integração acontece na prática e o que marcas precisam fazer para competir de forma inteligente no cenário atual.Shorts: @powercastpodcastInstagram Oficial: @powercast_ANFITRIÃS POWERCAST:Bebel Rendeiro – @bebbelrendeiroScheila Santos – @scheila__ / @scheila___Convidado:Álvaro Gutierrez

Episode metadata supplied by the publisher feed · Published Dec 7, 2025

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A Verdade Sobre Virar Omnichannel no Brasil

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