A Year in Review: Data, Martech, and the Customer Journey

In 2024, Marketer’s Alchemy welcomed some of the most brilliant pioneers in their fields - leaders from Nationwide, Meta, PepsiCo, and many more.As we often say on this show: marketing is an art, and data is a science. Our guests embodied that philosophy, sharing what’s top of mind for them, the successes and challenges of their campaigns, and their visions for the future.In this special episode, we’re bringing you the highlights - the very best insights from last year’s conversations. To listen to or watch the full episodes, check out the links below:Natalia Lumpkin, PepsiCoChris Villareal, MetaTiffany Grinstead, NationwideLlibert Argerich, ThumbtackClare Dorrian, SugarCRMJasper Martens, PensionBeeRachel Sterling, Identity DigitalAndrew Fujii, LGADan Westhues, Central Bank Links & Resources:Connect with KathrynLearn more about Deluxe Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.