A Year of Westopolis: Lessons from a Bold Destination Rebrand

from Growing Destinations · host Experience Rochester

Becky Bakken is President and CEO of Westopolis, the destination marketing organization representing the Minnesota cities of St. Louis Park and Golden Valley, just minutes from downtown Minneapolis. Over the past year, Becky has led her team through a major transformation, rebranding from Discover St. Louis Park to Westopolis, to better reflect the vibrancy and connected spirit of both communities. She shares why the rebrand happened, what they've learned one year in, how the community has embraced the change and what's next for Westopolis.

Episode metadata supplied by the publisher feed · Published Oct 10, 2025

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A Year of Westopolis: Lessons from a Bold Destination Rebrand

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