AAA380 Organic vs Paid Advertising: Which is better?-Steve Cloward

In this podcast, you'll learn: What are the top tips or actual steps on how to get paid ads? Paid ads are the fastest way to get leads In today's crisis, the key is getting your brand out there How often is Facebook LIVE not enough or too much? What is Intent Base Branding? If you're truly providing value, you can go Facebook live every single day People have this scarcity mindset of giving anything for free WE are our ONLY competition Streamyard: a great platform to go Facebook  Live The imperfect massive action is 10x more important than a perfect action Facebook stories/Instagram stories, how's that compared to FB Live? When you should use it? Everytime you post, always: Share to both the story and post! Facebook account setting should be 100% public to gain more organic followers and audience The more engagement you get the larger reach you get What is the Facebook algorithm Edge rank? You have to manipulate the algorithm by ENGAGING Absolute top things that you need to implement to help your organic reach: 1. Before joining a group check these info: Check if it's active? How many members are there? How many posts daily? How many members in the last 30 days? -After checking all the info, Join the group! -Write an introduction post, who you are and why you are there. Make it simple. - Check out the people who engage in this post. -If you think he/she is somebody who is good to network with, send a friend request and send a DM. -Send a video via DM -Consistently engage 2. How to utilize your personal profile -Everything need to be personal in your personal page -Have your profile set up correctly. It needs to be clear and consistent of who you are and what you do. -Your profile is your digital handshake 3. How to post on your profile -80% of your content is for you audience -20% is for you- meaning BUSINESS -Try to find when your audience is online the most Facebook says Weekdays : 9am-1pm Weekends: 12pm-1pm How to properly use the bitly link? How many bitly link can you use to get people into one website Clickmagick assigns a link for each URL and subdomain What is the difference between the paid and organic traffic? What is Organic Leadmachine? The image and video is gonna stop your audience  Book recommendation: Viralnomics By Jonathan Goodman To connect with Steve, please visit https://facebook.com/stevecloward Sponsor: FREE GIVEAWAY: Learn how you can implement the Fix & List strategy by watching Eric Young's free video lesson at (https://www.fixandlistsecrets.com) *And please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode (Creative Real Estate Podcast)