AAI Toolkit Series: How Traditional Media Embraces New Technology

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media. Interviewed were  Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.