Aakanksha Gupta, Founder & CEO, The Other Circle: Redefining Reputation, Crisis & Modern PR

In this episode of The Brand Called You, Ashutosh Garg sits down with Aakanksha Gupta, Founder & CEO of The Other Circle, to explore the evolving world of reputation strategy and crisis communication. From overcoming industry biases to building a modern PR firm rooted in authenticity, Aakanksha shares actionable frameworks and real-world insights. The discussion covers CEO profiling, crisis management, internal communication, and the skills leaders need in an AI-driven future. Key Topics Covered: Power, narrative, and influence in communication Breaking industry norms as a young woman leader Reputation strategies across entertainment, pharma, education, and D2C Crisis communication frameworks CEO profiling best practices Trust and cultural fluency in the AI era