Aakash Gupta, Founder at Product Growth Newsletter (ex-Apollo.io, Affirm)

This week, Mang-Git hosts content creator and former VP of Product at Apollo.io and Head of Product Growth at Affirm, Aakash Gupta. Aakash shares his journey from operator to content creator on LinkedIn, building a vast follower base, and transitioning to an entrepreneurial role. The episode dives into the build vs. buy decision-making process at Affirm for developing a location-based push notification feature, the importance of accurate data, and considering user experience and frequency challenges to drive product growth effectively.Chapters00:00 Introduction and Guest Introduction02:03 Building a Personal Brand on LinkedIn04:41 Content Strategy and Marketing Concepts06:56 Deciding to Go Full-Time as a Content Creator08:01 LinkedIn's Unique Opportunities for Growth10:52 Exploring the Build vs. Buy Decision20:40 Understanding Data Architecture for Location Accuracy21:40 Challenges in Location-Based Services23:39 Affirm's Product Evolution and Trade-offs24:22 Impact of Location-Based Push Notifications24:59 User Experience and Technical Trade-offs27:04 Frequency and Timing of Push Notifications30:07 Managing Credit and Customer Engagement34:36 Insights on Growth and Saturation35:48 Current Projects and Professional Insights38:42 Product Recommendations and Final Thoughts This episode was brought to you by Anvil [https://useanvil.com].