A&F: The Meteoric Rise Back to Cool

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!A&F is making a dramatic comeback after its misstep in marketing exclusively to their definition of young, cool kids …which then plagued the brand with a slew of bad news and lawsuits. In one of the most remarkable turnarounds in the industry, the company is positioned to take market share away from competitors. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they reveal how new CEO Fran Horowitz is the real deal in transforming A&F into a welcoming, inclusive brand. Since she’s been at the helm, she’s been revamping both the Abercrombie and Hollister brands and driving real growth.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.