AAR President: Knowing the people behind the creds - Lisa Colantuono episode artwork

EPISODE · Jun 3, 2025 · 40 MIN

AAR President: Knowing the people behind the creds - Lisa Colantuono

from The Immortal Life of Agencies

Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing matchmaker. Building on themes of trust and transparency, Lisa shares horror stories as well as best practice - including how new-business is never a numbers game, what great pitches look like, and why IRL counsel and feedback is so essential. She also unpacks what the smartest agencies do differently - from demonstrating their expertise, to how they show up with real authenticity. HIGHLIGHTS: [02:17] What search consultants really do[08:49] Protecting both agencies and clients[11:05] The critical elements of a pitch[14:23] How to kill off spec work[18:25] Saying no more than yes[23:55] Fear makes agencies play small[29:40] Beware the industry of rookies[36:56] Better consultants mean better matchesMORE ABOUT LISA:Linkedin: linkedin.com/in/lisa-colantuono-aarWebsite: aarpartners.comMENTIONED IN THE EPISODE:AAR IRL: linkedin.com/posts/lisa-colantuono-aar_aarirlHOST SOCIALS:Linkedin:  linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:codefinery.com

NOW PLAYING

AAR President: Knowing the people behind the creds - Lisa Colantuono

0:00 40:40

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Immortal Life of Agencies?

This episode is 40 minutes long.

When was this The Immortal Life of Agencies episode published?

This episode was published on June 3, 2025.

What is this episode about?

Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing...

Can I download this The Immortal Life of Agencies episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!