Aaron Hinde Talks LifeAid Beverage Co. & "COVID-19 Effect"

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we have a candid talk with Aaron Hinde, President & Co-Founder of LifeAid Beverage Co., about how the uncertainty surrounding the coronavirus pandemic has affected his multiple INC. 5000 List member beverage company. LifeAID products represent a far superior alternative to sodas, energy drinks, sports drinks, and even traditional health drinks. Each beverage boasts 2-3 grams of targeted supplements with under 50 calories per can. In addition, they contain no artificial colors, flavors, or sweeteners. LifeAID products are sold nationwide in over 30,000 retail locations.  In this episode we talk about: How LifeAid is pivoting away from the gym channel that is down over 80%, but still supporting them with LifeAid Lift Program Aaron transparent communication style during uncertainty Aaron ability to see opportunity in even the most challenging environments Why CrossFit gyms will get through this shutdown Awesome closing remarks about growth mindset