Aaron Keay: Chairman of The Alkaline Water Company | #ThePlaybook 259

Aaron Keay, Chairman of the Alkaline Water Company, talks about how he’s been able to apply lessons from his time on the professional soccer pitch to the leadership positions he’s held in his career, as well as why an understanding of team dynamics is so essential for today’s environment. Keay and host of #ThePlaybook, David Meltzer, discuss various topics including how the Alkaline Water Company’s brand was originally built on a point of differentiation with competitors, how the pandemic has impacted the growth of the premium water market, and the thought process behind launching the company’s new line of CBD products.