Aaron Ross on how to stay motivated and keep fighting for animals for 20+ years

Aaron Ross has spent over 20 years working for farmed animals. His relentless dedication to this cause has seen him co-found two major organisations, The Humane League and the Open Wing Alliance and train and advise countless others around the world on corporate relations and movement strategy.In this episode, we talk through an important topic, longevity, and discuss the advantages and pitfalls of this long-term dedication to this long-term fight. Aaron offers practical advice for those wanting to dedicate their career to helping animals and why staying involved over the long-term has immeasurable advantages.We’ve really enjoyed delving into a topic that touches less on the organisation goals and more on personal experiences of a deep topic so if you or anyone you know would like to come on to talk about a different area in this same vein, please let us know.  Relevant links to things mentioned throughout the show:EAST - Farmed Animal Welfare Group, Taiwan The Humane League CareersThe Humane League websiteOpen Wing Alliance Mark & Paul Engler – This is an UprisingJim Collins book, Good To Great, and Level 5 leadership33 Strategies of WarHahrie Han - How organisations develop activists Cal Newport - Deep WorkCal Newport - A World Without EmailJocko Willink Podcast Jocko Willink - Extreme OwnershipFranz Kafka's MetamorphosisHypatiaAmy Odene Corporate Campaign Support With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.If you enjoy the show, please leave a rating and review us - it means a lot to us!