Aaron Steele - Goats On The Go

Aaron Steele is a goat grazing entrepreneur from Iowa whoruns an affiliate program called Goats On The Go, focusing on educating and supporting new goat graziers. How does a new goat grazier turn into a goat grazing educator? What benefits do the members of the Goats On The Go affiliate program get? What is his book about? What creative ways might goat graziers stack their enterprises to increase business profitability?  In today’s episode, Steele answers these questions. He shares the story of how he went from a beginning goat grazier to an educator and facilitator at Goats On The Go. He explains how members benefit from being part of the Goats On The Go community and discusses his book, which contains lessons on how goat graziers can make their business more profitable. Find him at: goatsonthego.com farmdogpodcast.com goatsforgood.comChapters00:00 Introduction to Goat Grazing and Entrepreneurship01:37 Understanding Goats on the Go03:45 Affiliate Program vs. Franchise05:52 Finding Local Affiliates07:11 Becoming an Affiliate: The Process08:50 Training and Community Support12:07 Training Structure and Content14:22 Equipment Recommendations and Discounts15:29 Profile of Affiliates18:06 Supporting New Affiliates20:16 Business Fundamentals for Affiliates23:17 Pricing Strategies for Goat Grazing28:39 Identifying and Finding Customers33:24 Building Value in Affiliate Programs37:05 The Importance of Community and Brand40:59 Innovative Business Models in Goat Grazing48:24 The Concept of Enterprise Stacking53:07 Exploring Solar Grazing Opportunities57:08 The Role of Dogs in Grazing Operations01:01:32 Future Directions for Goats on the Go