Aaron Steele - Goats On The Go

Aaron Steele is a goat grazing entrepreneur from Iowa whoruns an affiliate program called Goats On The Go, focusing on educating and supporting new goat graziers. How does a new goat grazier turn into a goat grazing educator? What benefits do the members of the Goats On The Go affiliate program get? What is his book about? What creative ways might goat graziers stack their enterprises to increase business profitability? In today’s episode, Steele answers these questions. He shares the story of how he went from a beginning goat grazier to an educator and facilitator at Goats On The Go. He explains how members benefit from being part of the Goats On The Go community and discusses his book, which contains lessons on how goat graziers can make their business more profitable. Find him at: goatsonthego.com farmdogpodcast.com goatsforgood.com Chapters 00:00 Introduction to Goat Grazing and Entrepreneurship 01:37 Understanding Goats on the Go 03:45 Affiliate Program vs. Franchise 05:52 Finding Local Affiliates 07:11 Becoming an Affiliate: The Process 08:50 Training and Community Support 12:07 Training Structure and Content 14:22 Equipment Recommendations and Discounts 15:29 Profile of Affiliates 18:06 Supporting New Affiliates 20:16 Business Fundamentals for Affiliates 23:17 Pricing Strategies for Goat Grazing 28:39 Identifying and Finding Customers 33:24 Building Value in Affiliate Programs 37:05 The Importance of Community and Brand 40:59 Innovative Business Models in Goat Grazing 48:24 The Concept of Enterprise Stacking 53:07 Exploring Solar Grazing Opportunities 57:08 The Role of Dogs in Grazing Operations 01:01:32 Future Directions for Goats on the Go