Aarti Gill on building a 180 Cr wellness brand OZiva, growing 5x in 1 year and onboarding Deepika Padukone as Brand Ambassador

With the emergence of health issues in recent years, most people have started becoming proactive to improve their immune system and diet, rather than being reactive at a later stage when the damage has already been done. Even most doctors agree that if from an early age, we somehow get access to a preservative-free, natural source of nutrients, it might significantly boost our health in the long-run.Our guest Aarti Gill’s OZiva is India's leading Clean, Plant Based Wellness brand. OZiva was started back in 2016 and since then the company has scaled significantly with a large base of repeat customers.During the episode, Aarti talks about how she pivoted from her first venture to OZiva, what are the major challenges she has encountered during her journey and much more.Notes - 05:38 - Initial intro about OZiva08:40 - High-level metrics around customers and revenue09:44 - Building an Omni-channel brand v/s a D2C brand11:26 - Early Education & Career prior to OZiva14:14 - Meeting her co-founder and their first venture18:35 - Deciding the first 4 products21:14 - Market demand of OZiva’s Prime membership22:26 - Challenges during the early years of OZiva24:38 - Building a 20 Cr+ revenue from 2016 to 202026:53 - Building online & offline distribution channels28:03 - Nuances while building distribution channels30:10 - Rapid scale of 5x within a year31:37 - Ensuring repeat purchase by customers36:46 - Funding interest while growing from 0 to 20 Cr+38:45 - Mental model of self-evaluating during each funding rounds40:10 - Deepika Padukone as a brand ambassador42:44 - Framework behind brand positioning campaigns44:37 - Things which didn’t work out & learnings46:19 - Why build new categories apart from nutritionSend us Fan Mail