AB 103: Understanding The Big Money Behind The Big Game

from All Business with Jeffrey Hayzlett · host Jeffrey Hayzlett & C-Suite Radio

It’s game time! As we approach Super Bowl LI, how will one brand grab the attention of viewers over another? Well, they’ll certainly be spending big money as a single advertising slot is expected to cost brands an average of 5 million dollars and most of the larger brands will spend much more. I sat down with David Meltzer, CEO of Sports 1 Marketing, to discuss the business of the Super Bowl, how he helps his clients stand out, and who he believes will be the true winner of the game. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Feb 2, 2017

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AB 103: Understanding The Big Money Behind The Big Game

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