AB 144: Old Dogs – New Tricks… Lessons From The Former CEO of Apple

from All Business with Jeffrey Hayzlett · host Jeffrey Hayzlett & C-Suite Radio

Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO. This episode is sponsored by Liberty Tax and Jet Smarter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Nov 16, 2017

Embed this episode

Attribution link and audio player

NOW PLAYING

AB 144: Old Dogs – New Tricks… Lessons From The Former CEO of Apple

0:00 34:07

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of All Business with Jeffrey Hayzlett?

This episode is 34 minutes long.

When was this All Business with Jeffrey Hayzlett episode published?

This episode was published on November 16, 2017.

Can I download this All Business with Jeffrey Hayzlett episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!