AB 179: How Can You Use Data To Tell Your Legacy Narrative?

Kevin Dean is Experian’s President of Marketing Services for North America, the primary data, identity linkage, and audience activation partner in the advertising industry today.  Under Dean’s leadership, Experian Marketing Services has emerged as the centerpiece of today’s data-fueled revolution in advertising, serving as the common link and trusted data execution partner for the advertisers, agencies, technology vendors and publishers that make up the advertising and marketing technology industry today.  Dean joined Experian in 2011 as Senior Vice President, Global Product Management. During his tenure in that role, Dean led the global expansion of Experian’s extensive marketing data assets and services and invested heavily in the acquisition and compilation of data, lifecycle product management and product innovation which became the foundation of the company’s transition from direct marketing into digital advertising.  Prior to joining Experian, Dean spent ten years in leadership roles at Equifax, most recently serving as Vice President of Corporate Strategic Partnerships where he led a cross-functional team charged with identifying and on-boarding partners. He also served as Vice President, Product Management at Equifax where he led Product Management for Consumer and Credit Marketing. Previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation.  Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron.  Follow Kevin on Twitter at @KevinDean92. This episode is sponsored by Liberty Tax. Learn more about your ad choices. Visit megaphone.fm/adchoices